For a school project, I created this campaign for First Response using OOH and Instagram to emphasize its key message of "reliability" and reposition it as the most dependable and affordable pregnancy test. Targeting 18-24-year-old women with low incomes and no college degree, the campaign aims to shift the perception from a standard test to a top choice for accuracy and value. Focusing on digital media users, the campaign highlights First Response's superior sensitivity and cost-effectiveness, featuring the logo, tagline, headline, and product shot.