While in school, I developed this social media campaign for Costco Wholesale aimed at enhancing its presence on Twitter and TikTok. Targeting budget-conscious families aged 25-30, the campaign seeks to shift Costco’s image from a mere bulk retailer to a relatable and humorous brand. Using the hashtag #EverythingYouDidntKnowYouNeeded, the campaign highlights Costco’s affordability and diverse product range.